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Motivation is an immensely important aspect of personal fitness. Dwindling motivation is a problem individuals almost always encounter when going to the gym. Much like the coach of a sports team, personal trainers can provide not just expert advice for personal fitness, but the motivation and encouragement to continue forward and maximize your results.

At Pure FX Fitness Studios, our energetic, enthusiastic and highly qualified team of personal trainers is the ideal conduct for achieving your fitness goals. Our phenomenal staff is not only knowledgeable in a variety of dynamic workout routines, but also offer instruction and guidance in a plethora of activities including kickboxing, yoga and spin workouts also offered at our fitness centre. With a range of talented and motivated trainers who specialize in a variety of areas of personal fitness, you can be sure our team will get you in shape and keep you that way.

Andrew Jones
Andrew Jones is one of the most respected personal trainers in Ontario and co-founder of Pure FX Fitness Studios, who has trained thousands of clients throughout his personal training career and successfully helped people achieve goals they never thought possible.

With over 35 years of experience as a personal trainer, Andrew has a true passion for helping people get fit. His client testimonials tell the story of his dedication to helping others and his track record for getting results! He has also trained elite athletes to achieve their full potential and helped many others with just about every other personal fitness goal imaginable.

Andrew is recognized largely for his high energy, no nonsense style of training and his vast knowledge of nutrition and exercise. Andrew’s passion for fitness, his commitment to his clients and his relentless energy are the driving forces behind his success.

His formal education which includes the study of human and functional anatomy, exercise physiology & biomechanics coupled with a lifetime of competitive sports allows him to provide sports specific training, Sport Conditioning, detailed body composition and fitness testing, weight loss and body sculpting, strength training, and muscle building programs and various indoor and outdoor group fitness classes. He also has gained extensive coaching experience in a wide variety of sports like Football, Soccer, Hockey, Baseball, Basketball, Boxing & Kickboxing etc.

Fitness Philosophy: In order to see results, one must put forth the effort. This can only be done with good nutrition, weight training and cardiovascular conditioning. Through these concepts, a person can enhance performance, feel better, and look better for much longer. I believe that anyone who is active is an athlete and must train like one.

Lora Calabro
Having had a passion for fitness at an early age, Lora was no stranger to spending hours training and participating in the sport of figure skating. As a working mom, Lora struggled with the desire to make time to incorporate health and fitness into her busy life. Looking for a challenge, she took up boxing. Boxing instantly sparked an enthusiasm in her and resulted in a transformation, both mentally and physically.

Wanting to take her love for sport and exercise to a professional level, Lora completed her personal training certification through the National Exercise Sports Trainer Association in 2003. In addition, Lora holds a degree in business administration, as well as diploma in aesthetics.

Prior to pursing her career in the health and wellness industry, Lora managed a children’s apparel company for 12 years. During this time, she gained a wealth of knowledge and hands-on experience on how to run a successful small business. Lora was involved in all the day-to-day and behind-the-scene duties and responsibilities. From purchasing to design and production, collections, payables, shipping and receiving, she wore many hats.

The personal victories she experienced first-hand prompted her to start her own business, where she could dedicate her life to a viable career in health and fitness and make a real difference in people’s lives. She partnered with Andrew Jones and opened Pure FX Fitness Studios, an innovative studio focused on providing big facility services and amenities with a small-scale friendly atmosphere, a place where members could call their home away from home. Lora integrates her diverse background and experience to create an all-encompassing approach to wellness.

Fitness Philosophy: She believes that “through hard work, dedication and motivation, you can achieve whatever your dreams and goals are as long as you BELIEVE in yourself.”

Front desk reception is what helps keep everything organized and moving smoothly. From answering phone calls, to assisting guests with studio services, to welcoming every single member by his or her first name, Angelica executes it all with a smile.

Angelica is one of our receptionists who helps with our front-end work. She is currently studying kinesiology and health sciences at York University, and found that it would be helpful to work in an environment that would challenge and enhance the knowledge and skills she is learning.

When she is not spending her time at the gym or at school, she is coaching U13 – 14 boys soccer, and volunteering at a kids camp where she works together on a project organized by her professors, hoping to instill and improve physical activity in elementary schools across Ontario.

Angelica would like to pursue a career in the health and fitness industry. She is capable of enabling a person to be the best that they can be for their own individual health, wellness and physical fitness.

Fitness Philosophy: “Ability is what you’re capable of doing.
Motivation determines what you do. Attitude determines how well you do it.”